SUGCON ANZ 2023 Sessions

  • Migrating from Platform DXP to Composable DXP

    This session aims to show customers the tools Sitecore provides to aid the migration of existing platform DXP customers to the composable DXP suite.

    Main Room
    Thu 1:15 pm - 2:00 pm
    • Developer
  • Which Sitecore Personalisation Tool is Right for You?

    With XP, XM, XM Cloud, CDP and Personalise all playing a key role in Sitecore’s ongoing ability to offer curated, personalised 1:1 experiences many customers are wondering which one is a good fit for their business and marketing needs.

    Join 6-year Sitecore Strategy veteran Greg Baxter for a guided tour though the pro’s, and pro’s of each application – what’s the difference, how they work, what you need to get right in order to execute on the promise of personalisation in today’s composable world.

    Personalisation has long been the dream, and it’s now within easy reach!

    Main Room
    Thu 2:05 pm - 2:50 pm
    • Marketer
  • Abstracting Personalisation - CPA Australia

    Last year, I presented a session on CPA Australia's Composable DXP with Personalisation setup, and what the organisation has done during the initial test and learn approach.
    This time, I would like to cover how CPA Australia is looking to abstract out the implementation of Personalisation across multiple platforms, and deliberately not discussing anything to do with Sitecore XM. This includes:
    - Enrich user tracking data
    - Challenges, and how we overcome when dealing with SaaS platforms
    - The Op Ex challenge
    - Implementing personalisation recommendations across all platforms

    Main Room
    Thu 3:40 pm - 4:25 pm
    • Developer
  • Creating the 'Single Aisle': Personalised Retail Experiences with AI and Sitecore

    Imagine a retail experience where customers feel like they're walking down a single, ever-changing aisle perfectly tailored to their preferences. No more searching for the right products or content—it's all there, waiting for them.

    During this session we will delve into the concept of the 'Single Aisle', powered by AI and Sitecore's advanced capabilities. We'll show you how to harness the power of AI and machine learning to build a digital aisle that adapts and evolves in real-time as each customer navigates it.

    Discover how personalised product descriptions, features, and articles can be seamlessly integrated, ensuring that every customer receives content tailored to them. Whether you're a retail executive, marketer, or developer, you'll gain insights into how to simplify and personalise the retail experience at scale.

    Don't miss this opportunity to learn how to create a retail journey that puts your customers at the centre of your digital shopping experience.

    Breakout Room
    Thu 3:40 pm - 4:25 pm
    • Marketer
  • Estimating the upgrade from monolith DXP to XM Cloud

    New XM Cloud offering by Sitecore brings a lot of benefits, but also a challenges in upgrade.

    In this session I'd cover on our experience in moving away from Sitecore XP, what are the benefits of upgrade, but also what issues dev team might face during an upgrade and which should be reflected in estimating the migration.

    Main Room
    Thu 4:30 pm - 5:15 pm
    • Developer
  • Enabling true omnichannel personalization with Sitecore Personalize

    Sitecore Personalize removes barriers between channels and unlocks powerful capabilities to track and optimize across channels. The platform allows marketers to get started quickly and realize value fast by following a headless and technology agnostic approach.

    This session will give you new insights in how you establish a strategy to start with personalization and testing on Sitecore Personalize, how to do this across channels and tracking the success of your experiences.

    Breakout Room
    Thu 4:30 pm - 5:15 pm
    • Marketer
  • Exploring a Modern Vercel Frontend for XM Cloud? An Architectural Viewpoint.

    What exactly is Vercel? What do we gain from its key advantages? We'll delve into Vercel's unique concepts, explore its Continuous Deployment workflow, examine Logging and Monitoring integrations, touch on Role-Based Access Control (RBAC), and address potential challenges. By the end of this session, you'll have gained valuable architectural insights to make well-informed decisions moving forward.

    Main Room
    Thu 5:20 pm - 6:05 pm
    • Developer
  • Sitecore Cloud Portal powered by Composable DXP products

    As a product team we want to have an efficient solutions and to better engage the users our products!

    Join us and learn how we are leveraging the Composable DXP products - Content Hub ONE, Send and Personalize. We will explore how these innovative solutions revolutionized our content management and customer engagement practices. We will share valuable insights into the business need that led to this decision, the process we went through and the impact it had on our team.

    This goal of this session is to be both helpful to Marketers and Developers.

    1. The Need: Fuelling Innovation through Strategic Choices

    We'll outline the essential business needs that drove us to explore Content Hub ONE, Send and Personalize. We will delve into the driving forces behind our search for a solution that caters to scalability, localization, and cost-effectiveness. Discover how we simplified content management within our ecosystem while empowering seamless customer engagement, free from the shackles of heavy and complex tools.

    2. The Content Hub ONE story: Choosing the Perfect Fit

    Learn why Content Hub ONE stood out as the ideal platform for our needs. Through a comparative analysis of Sitecore's XM Cloud and Content Hub ONE, we'll showcase why Content Hub ONE emerged as the ideal platform for our unique requirements and vision. Unravel the winning features that set Content Hub ONE apart, unlocking its potential to transform our content management landscape.

    3. The Send & Personalize story: Empowering Dynamic Marketing Engagement

    Learn how these cutting-edge marketing solutions empowers our team to efficiently engage and notify customers and partners about crucial events, exciting new features, and captivating activities within the Composable DXP ecosystem.

    4. Demo of the solution: Unveiling the Magic

    In this hands-on demo, we'll showcase the seamless integration and powerful capabilities of Content Hub ONE, Send and Personalize. Experience firsthand how these Composable DXP products work harmoniously, delivering unparalleled content management efficiency and customer engagement.

    Breakout Room
    Thu 5:20 pm - 6:05 pm
    • Marketer
  • How Digital Career Compass is bringing new life to the Sitecore Community

    By 2025, Australia will need over 150,000 more digital technology workers - representing one in four jobs created during that period - yet more than half of Australians have little to no understanding of the technologies needed to work in the sector.

    Digital Career Compass is a national talent development program created by the Deloitte Foundation to boost diversity in the technology industry, bring net new talent into the tech ecosystem to help close Australia’s growing tech skills gap. 

    Main Room
    Fri 9:30 am - 10:15 am
    • Marketer
  • Sitecore Layout Service for App content

    Using the Sitecore Layout Service, content can be easily go beyond the usual renderings for the web. Layouts, templates and renderings can be extended using JSS to provide screen layout, content and data to a mobile app. Create and manage a news banner once and add it to a page or an app screen.

    This session will provide an overview of how Brighter Super used Sitecore JSS to deliver layout, content and data, integrated with backend registry systems, shared across websites and a mobile app.

    Brighter Super had an existing Sitecore setup, running multiple sites including a public information site, a secure member portal, and staff portal. The mobile app became another "site" in Sitecore, being able to reuse and share features and content. Screens in the app are setup as Sitecore items, with layouts can be managed with new components and content added, which the app consumes using the JSS layout service.

    Data driven components specific to the app use a single rendering which converts the content and data into JSON to be consumed in the app. This allows new data driven app features to be developed and managed in a consistent way in the Sitecore project, and the app handles it's UI.

    The existing solution was already setup using the Data Exchange Framework for the Sitecore Connect for Salesforce CRM module. Custom contact facets are synced from Salesforce to XConnect and custom personalisation rules were already developed and in use. Using the Sitecore JSS layout service for the mobile app means all of this was easily reusable to deliver customised experiences for members.

    Main Room
    Fri 10:25 am - 11:10 am
    • Developer
  • From Frustration to Success: Marketers' Guide to Sitecore XM Cloud Do's and Don'ts

    Embarking on a journey with Sitecore XM Cloud can be both exciting and challenging for marketers. In a landscape where every digital interaction matters, understanding the do's and don'ts of this platform can transform frustration into success. Join us in "From Frustration to Success: Marketers' Guide to Sitecore XM Cloud Do's and Don'ts" as we navigate the path to marketing excellence.

    In this illuminating session, we'll uncover the common pitfalls that marketers often encounter when working with Sitecore XM Cloud and offer practical strategies to overcome them. From missteps in personalization to content optimization mishaps, we'll delve into real-world scenarios and provide insights that empower you to navigate these challenges seamlessly.

    Key Takeaways:

    - In-depth understanding of do's and don'ts when working with Sitecore XM Cloud components, analytics, personalization, Pages editor, deployment, and omnichannel features.
    - Knowledge of why XM Cloud stands as the optimal solution for marketing teams seeking enhanced capabilities.
    - Exploration of exclusive visual editing experiences unique to XM Cloud.
    - Practical guidance on transitioning from an existing Sitecore solution to the XM Cloud environment.

    Don't let frustration hinder your marketing success. Join us to transform your Sitecore XM Cloud experience from one of uncertainty to one of confidence and achievement. Discover how to steer clear of pitfalls and embrace strategies that elevate your marketing campaigns to new heights.

    Breakout Room
    Fri 10:25 am - 11:10 am
    • Marketer
  • Unlocking Seamless Connections: Leveraging Sitecore Webhooks for Enhanced Integrations

    In today's digital landscape, achieving smooth and efficient integration between different systems and platforms is a critical requirement for businesses aiming to deliver exceptional customer experiences. This is more important in the composable DXP world where various technology components should work together to provide content management and digital marketing capabilities. Join us to discover the practical applications of Sitecore webhooks, witness their potential to create a cohesive digital ecosystem, and gain insights into implementing them effectively within Sitecore XP and XMCloud environments.

    Discover how Sitecore webhooks revolutionize the way systems communicate, enabling real-time notifications on server-side events. We will explore real-world use cases with hands-on demo on how webhooks facilitate timely notifications and real-time external validations for your content authoring workflows. We will delve into a bit of code on how this is done.

    Whether you're a marketer aiming for real-time engagement, a developer striving for seamless integrations, or an IT professional focused on efficient data flow, this presentation equips you with the insights needed to harness the full potential of Sitecore Webhooks.

    By the end of this presentation, you will gain insights into how Sitecore webhooks can empower your organization to establish agile and responsive connections, enhancing the efficiency of your systems, streamlining workflows, and ultimately delivering unparalleled digital experiences to your customers. Join us to uncover the transformative potential of Sitecore webhooks and propel your integration strategies into the future.

    Main Room
    Fri 11:15 am - 12:00 pm
    • Developer
  • Not XM Cloud, XP nor XM - It's a Lightweight CMS with GenAI

    1. **Introduction to Content Hub ONE**
    - Description: Begin by introducing the audience to Content Hub ONE, its purpose, and its significance in the realm of content management and marketing. Explain how Content Hub ONE goes beyond conventional solutions, offering a new approach to content creation, management, and distribution.

    2. **Relevance of Content Hub ONE**
    - Description: Delve into why Content Hub ONE matters in today's content-driven landscape. Discuss how it addresses the challenges of streamlined collaboration and consistent omnichannel experiences. Share success stories and real-world examples that highlight the impact of Content Hub ONE on content strategies.

    3. **Sample Scenario: Navigating Content Challenges**
    - Description: Present a hypothetical scenario that illustrates common content management challenges faced by businesses. Explore issues related to content versioning, collaboration bottlenecks, and content distribution across diverse channels. Explain how Content Hub ONE can offer solutions to these challenges.

    4. **Live Demo: Empowering Content Creation with Gen AI**
    - Description: Conduct a live demonstration showcasing how Content Hub ONE integrates with Gen AI to enhance content creation. Walk through the process of generating engaging content with AI-powered tools, such as automated content suggestions, language enhancement, and topic analysis. Highlight the seamless synergy between human creativity and AI assistance.

    5. **Unlocking Efficiency: Content Hub ONE in Action**
    - Description: Share specific use cases and practical examples of how organizations have leveraged Content Hub ONE to streamline their content workflows, improve collaboration, and amplify content reach. Emphasize the time and resource savings achieved through centralized content management.

    6. **Q&A and Exploring Possibilities**
    - Description: Open the floor for questions from the audience. Encourage attendees to inquire about Content Hub ONE's capabilities, integration with Gen AI, implementation challenges, and potential benefits for their organizations. Discuss potential future developments and use cases for Content Hub ONE.

    Concluding Remarks:
    - Description: Summarize the key takeaways from the session, underlining the value of Content Hub ONE and its seamless integration with Gen AI. Express gratitude to the audience for their participation and invite them to further explore how Content Hub ONE can transform their content strategies.

    Breakout Room
    Fri 11:15 am - 12:00 pm
    • Marketer
  • Building for Resiliency

    So just how should we build for composable?

    Using the architecture of XM Cloud itself as a case study - we will showcase how we built it for resiliency - talking about key technologies and event driven microservices.

    This session is geared towards the developer who is not sure where to start. We will walk you through how XM Cloud went from ideation, to POC, to early access and general availability.

    How do you make sure your services are available?

    How do you determine when they are not?

    How do you deal with dependent system?

    How do you handle faults?

    What needs to be available and what doesn't?

    What even determines availability?

    The answers to these questions are not always straight-forward. We will help you break it down and build on from what we have learned.

    Main Room
    Fri 1:00 pm - 1:45 pm
    • Developer
  • Profile based experiences for the website users

    Colliers website runs on Sitecore and it can be accessed through The domain serves content for almost 70 countries. Each of them have a home page depending on the country-language combination. For example, is United Kingdom site serving content in English, is Chinese website rendering content in Chinese language and is the same Chinese website rendering content in English language. So, each country website has its own home page, navigation, targeted features and modules. The website hosting includes these domains, and which are hosting content for Canada, Australia and New Zealand.

    The Colliers website encourages end users to come on board as authenticated users so that they can get more benefits from the website. We believe this presentation at this conference could inspire businesses and companies to implement authenticated user based features on their otherwise public websites.

    Federation authentication:
    We offload the authentication process to Microsoft, Google and LinkedIn. We have a web app which is a proxy that performs the authentication. This app allows various other business applications of Colliers to integrate with the website and perform the authentication. This feature allows us to achieve single sign on wherever needed.

    One profile for all:
    A user when signed in to a country site (say Canada), can take advantage of the user's profile information and reuse across other countries, say Denmark. So, a global or a continental level real estate player would find this extremely useful.

    Profile management:
    The Colliers websites capture the users' preferences based on their specialties. The user can be a builder, licensed consultant, tenant, researcher or a journalist. The website also captures the user's interested property types such as offices, agribusiness, retail, hotels, healthcare etc.

    Along with the above, the website captures the market interests. The user can select from a list of geographies that they operate in a country.

    Bookmarking favourite properties:
    One of the most used features on our website by end users is saving their favourite properties. The users should be able to view all those favourited properties in a single place.

    Viewing downloaded reports:
    Being a real estate company, Colliers publishes market acclaimed research reports that are studied extensively by researchers, builders and so on. When downloading such reports from the website, a user no longer need to bookmark those reports. The user can easily find the previously downloaded reports from the profile page.

    This is one of the most powerful tool available to users. The users can subscribe to new email digests that provides them with info on latest listings, research reports and news articles. The subscription tool is customisable to the users' needs. For example, a tenant located in Auckland NZ looking for offices available for renting can setup email subscriptions can setup the subscription rules in such a way that the emails include filtered results. These subscriptions will send users emails with links to the newest content based on the Coveo search query performed by the user which is saved specifically for this purpose.

    This is something we are implementing in 2023/24. We are relying on Sitecore's personalisation features to present the users with personalised home page contents, navigation tools and search results so that they see the most relevant content based on their user profile.

    Integration with CRMs:
    The website allows the users to manage their consent for marketing communications. This allows the marketing tools such as CRMs to send targeted marketing emails. Being a global organization, each country uses a CRM of their choice to allow for the needs of the local business. So, the website is required to provide the country specific information to the CRM with 100% automated integration. This is achieved using a platform called Cinchy. Cinchy pulls the leads and users information from the website database and stores in it. The CRMs call Cinchy REST APIs and pull the same information but filtered at a country level. This approach ensures that the users personal information are provided only to the relevant CRMs thereby ensuring there is no compromise in security.

    GDPR compliance:
    In the last few years data privacy and governance has become paramount in delivering websites. GDPR and similar compliance regulations are in place for several countries and continents across the planet. Colliers website has implemented compliance for data privacy. This includes the right to be forgotten for our client portal users. The users who are inactive for two years are also removed from the backend in all data locations. Sitecore provides APIs to remove analytics data that are collected before a certain date. Colliers website implements removing all users interactions data that are older than 2 years.

    Setting up federated authentication is a tricky subject but once it is in place, there are a lot of benefits available for the business to add features, both custom and out of the box.

    Breakout Room
    Fri 1:00 pm - 1:45 pm
    • Marketer
  • XM Cloud lift and shift?! Here’s the real picture.

    Allow us to guide you through our approach to migrating conventional MVC and SXA sites to the XM Cloud. To illustrate, we'll use a practical case study involving a typical client site, demonstrating how we've successfully executed a fresh core build within XM Cloud. Throughout this presentation, we will tackle pivotal questions that are top of mind for all existing Sitecore customers:
    - Do we need to start from square one?
    - What's the timeframe for the migration process?
    - What essential capabilities should we prioritize?
    - What are the associated costs and additional technical considerations?
    - What potential pitfalls and valuable lessons have we encountered, so you can glean insights from our experiences?
    Join us to gain invaluable insights to inform your future transitions, enabling you to make informed decisions and streamline your migration journey.

    Main Room
    Fri 1:50 pm - 2:35 pm
    • Developer
  • Exploring Atomic Design with Storybook in Next.js for Sitecore Headless

    In this enlightening presentation session, delve into the world of cutting-edge web development as we unravel the intricacies of utilizing the Atomic Design approach in conjunction with Storybook within the realm of Next.js for Sitecore Headless implementations.

    What to Expect:
    During this session, you'll gain comprehensive insights into the fundamental concepts of Atomic Design, discover the seamless integration of Storybook within a Next.js project, and explore the exciting realm of crafting reusable components that can be seamlessly integrated into rendering components – all of which are also editable within the Sitecore Experience Editor.

    Breakout Room
    Fri 1:50 pm - 2:35 pm
    • Developer
  • Exploring the Experience Edge GraphQL Schema

    There are a lot of benefits in using a headless architecture for your website or application, including the separation of the application from the Content Management System. This not only allows users to leverage whatever technology or framework they desire for building their application, it also allows for easier consumption of CMS data in mobile applications. Experience Edge is the easiest way for Sitecore customers to get started with headless architectures. Being a SaaS solution, there is no infrastructure for users to worry about, and no upgrades to consider either.

    To leverage this SaaS solution developers need to understand how to query for their published content, and how the source system impacts the schema of the GraphQL API. In this session we will explore the GraphQL API and schema, covering how the source system type (Content Hub, Content Hub One, XM, XM Cloud) affects the schema which affects how developers write queries against the API. We'll also show how to consume content from Experience Edge in a variety of different applications.

    Main Room
    Fri 2:40 pm - 3:25 pm
    • Developer
  • Experience Design with XM Cloud Components

    Join us for an immersive exploration of Sitecore's Frontend as a Service (FEaaS). Discover its functionality, performance, and whether it truly lives up to the hype. We will unveil the results of our extensive road test, conducted within the context of a real-world implementation. This hands-on experience is rich with practical insights, ensuring that you leave with the knowledge necessary to strategize your approach to this evolution in digital experience management.

    This presentation is designed to cater to a diverse audience, encompassing creative, technical, and marketing optimization perspectives.

    Breakout Room
    Fri 2:40 pm - 3:25 pm
    • Marketer
  • Empowering Women in Tech: A Journey of Growth with Sitecore

    In this session, I will take the opportunity to share a unique perspective on the tech industry and how Sitecore technology played a pivotal role in shaping my journey. As a Sitecore MVP and one of the 200 globally recognized, I have experienced firsthand the transformative power of technology to elevate not only skills but also confidence.

    My presentation will delve into the journey of a woman in the tech field, using Sitecore as the backdrop for this narrative. I will explore how Sitecore became more than just a technology for me—it became a catalyst that empowered me to step out of my comfort zone, showcase my abilities to the world, and become a part of a global community of tech enthusiasts.

    Throughout the session, I'll share anecdotes and insights on how Sitecore has not only advanced my technical prowess but also nurtured my determination and resilience. I'll emphasize the strength and value that diversity, particularly women, brings to the tech landscape and why it's essential to foster an inclusive environment.

    Key Takeaways:

    Discover the power of Sitecore technology as a tool for personal and professional growth.
    Gain insights into how women can leverage tech platforms like Sitecore to break barriers and overcome challenges.
    Understand the significance of diversity and inclusion in the tech industry and the positive impact it brings.
    Learn from real-world experiences and examples of how a tech community can foster empowerment and growth.
    Join me in exploring the transformative potential of Sitecore technology and the inspiring journey of women in tech. Let's celebrate the achievements, determination, and innovation that drive our industry forward.

    Main Room
    Fri 3:55 pm - 4:40 pm
    • Developer
  • Driving hybrid success with Toyota Used Vehicles

    In 2023 Toyota Australia delivered their first headless solution on Sitecore XM, integrating OrderCloud and Sitecore Discover, with a view to migrating to full XM Cloud in the future.

    Let us show you how the product was built, the structure of the project and how it is fully compatible with Sitecore XM Cloud and Headless Services.

    Main Room
    Fri 4:40 pm - 5:25 pm
    • Developer
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